InstaBusiness, or how to use Instagram for promotion of your business.
A lot of people think that Instagram still useless social media for teenagers, when it's huge business platform. Ad on Instagram one of the most effective ways to promote your business. How to support, expand and promote your business? How much will it cost? What mistakes you should avoid? We'll know it today. So...
Foremost let's take a look at ways of promotion on Instagram. There are many of them. Everyone would make a choice for himself.
1) Hashtags and geotags
Using most popular Hashtags and geotags under your post, you're letting see it bigger amount of people, hence, collect more likes and comments, whereby popularity of your account will grow. The biggest advantage of this way – it's free. But minus of this way – it's very long.
2) Partner publications
You can use this way, if you already have some subscribers on your account. Everything you need – account with same content and amount of subscribers. Then you should make a mutual benefit – free ad of each other. Both of yours accounts will have their subscribers.
3) Target ad
After customization of that ad Instagram will promote your business by himself. Other users will see your ad more often. Price of this ad – 599$ for 5-30 days.
4) Paid account promotion
The thing of this way is paying to blogger (or other popular users of Instagram), then he will promote your account in his profile. This way is most effective than others we talked about because amount of people that subscribes on your profile is most big. But big minus of this way – it's cost. It can be different. It depends on amount of subscribers. We advise looking at profiles with auditory 3000-30 000 followers (they’re called microinflusors) because the audience is considered the most involved, and the advertising costs are between $30 and $100. It will be equally effective to advertise top infusions, but the price goes from $2,000 or higher.
Now that we’ve worked out the ways we’re going to move forward, let’s talk about things that need to be addressed when running an Instagram business account.
First, it’s a business account. What should it look like?
Of course, it’s a beautiful aesthetic feed: quality photos and their compatibility have a great influence on the user. The general profile visual should attract the eye. No "infinite tape", collage or abundance of filters – all of these spoils the first impression and does not make you want to stay.
It would be nice to add some personal photos and posts about the business itself: how it was created, what difficulties the entrepreneur faced and how he managed to overcome them in the end. Statistics show that people are more likely to turn to brands whose owners they already know.
Also, important are the iterative posts describing your service/product. It will be advantageous for the reader to get acquainted with all the characteristics before the purchase. Prices should also be publicly available.
Make sure the profile is active: frequent publication and storytelling is mandatory. If you have no free time, you can hire a manager for this purpose: this service is very popular now. But why publish with a certain periodicity when you can put it all out at once? Frequent posts attract readers as they appear in the feed constantly. As a result, the number of likes, comments and reposts is increasing. The larger the number, the higher the level of audience involvement. And the level of involvement is one of the most important indicators of the account development, and it is necessary to keep track of it.
Here is a brief overview of the most important aspects of business promotion on Instagram can be finished. On our part we would like to point out that this is a very efficient method of advertising, even if not the cheapest. We wish you prosperity and development! (and not only in Instagram).
This article was prepared by our business analyst Anastasia Nizhnik especially for Chameleon Business. Follow our articles.